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Platinum Rules for Success

Platinum Rules for Success

The Official Blog of Assessments 24×7 with Dr. Tony Alessandra + Special Guests

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Dr. Tony Alessandra helps companies and salespeople turn prospects into promoters. He is two speakers in one... a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offer audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University. Tony Alessandra is president of Assessment Business Center, a company that offers online 360º assessments in a variety of topic areas and is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®. Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010, 2011 & 2012, he was selected as one of the Top 5 Marketing Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

How to Grow Star Performers

February 13, 2019February 13, 2019A24x7 BloggerAssessments 24x7Leave a comment 333 views
star performers

At some point, every leader has thought to themselves, “I wish I could clone my star performers so all my workers were as good as he/she is.” What if there was a method to get you closer to that wish? That wish might feel more like a magic trick! However this week’s author and American…

How to Reduce Stress While Achieving Professional Goals

February 6, 2019February 6, 2019A24x7 BloggerAssessments 24x7Leave a comment 491 views
reduce stress

If your career has been a source of stress in your life lately, there are many things you can do to cope with the pressure while continuing to achieve your professional goals.

Leave a Lasting Impression in Customer Service

January 30, 2019February 5, 2019A24x7 BloggerAssessments 24x7Leave a comment 763 views
lasting impression

Leaving a lasting impression might be one of the easiest and most important ways to ensure customer loyalty.  This week’s story discusses the how and the why behind the concept and what a difference it can make for your company. The effort is minimal and the benefits are great. As you will learn in this…

Real Life Isn’t Boring! How to Live Life with No Regrets

January 23, 2019January 22, 2019A24x7 BloggerAssessments 24x72 Comments 795 views
live life

How does one live life without regrets? Is it even possible? Are there really lifehacks and lessons to be learned? We can’t think of a better time than the New Year to begin living a life free of regret. This week on Platinum Rules for Success, one of our most popular contributors, Anne Bachrach, offers…

New Year’s Micro-Resolutions: Going the Extra… Inch!

January 16, 2019January 16, 2019A24x7 BloggerAssessments 24x7Leave a comment 401 views
micro-resolutions

In whatever field your profession, or whatever personal hobbies you pursue, there is always room for improvement.  It does not matter how good you are now, or how well you have done in the past, there is ALWAYS an opportunity to get better…even just a LITTLE. As we move swiftly into the New Year, and…

Inspiring Success in Others

January 9, 2019January 9, 2019A24x7 BloggerAssessments 24x7Leave a comment 1986 views
inspiring success

We have all heard the saying: birds of a feather flock together. When it comes to success, nothing could be more true – successful people surround themselves with other successful people. Furthermore, successful people typically have role-models whom they have worked very hard to emulate in their own lives. This week’s story by Dr. Tony…

The A.B.E. Effect: Awareness Brings Effectiveness

January 2, 2019January 2, 2019A24x7 BloggerAssessments 24x7Leave a comment 1052 views
awareness brings effectiveness

There are many advantages to teamwork in professional settings. Oftentimes, projects get done more quickly and with better results if tasks are divided between team members. However, there are some drawbacks. Luckily, if you are aware of the potential road-blocks, there is a good chance they can be avoided. This week, Gregg Gregory, discusses one…

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